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HCD Workshop, Launch of PATA Student Chapter Nepal and Friends of PATA Media Pool

“It is not the Hotels, Restaurants, and Transportations that tourists travel for from one place to another. It is also not because of the expensive or cheap destinations that add as a reason to travel. It is but Magic Moments that travelers travel from one place to another. That is what the travelers’ basic expectation is when they are actually travelling!” Mr. Bert van Walbeek kick started off the 2 days (13th and 14th January) workshop on Destination Marketing and the another 2 days (15th and 16th January) work shop in Writing Winning Proposals with these powerful words. Mr. Bert van Walbeek from The Winning Edge is an hotelier for 45 years, marketer of tourism for 35 years, motivator and a Master of Disaster and Crisis Management since 25 years and a lecturer for 15 years. He is well known as Dr. MICE because of his legendry applications of MICE (Meetings, Incentives, Conference and Events) Tourism that shot him to fame in the industry.

During this Business Workshop on Modern Destination Marketing Management and Writing Winning Proposals conducted by PATA Nepal Chapter amidst pin drop silence 205 participants from Tourism Industry such as Hotels, Travel Agents, Various Tour Operators, and people from other fraternity such as Media Houses and Business Institutions took active part.

Workshop was set in motion by Mr. Subash Niroula, CEO of Nepal Tourism Board and which was conducted for 4 days at Nepal Academy of Tourism and Hotel Management (NATHM), Rabi Bhawan.

In the same PATA Nepal Chapter has also initiated PATA Students Chapter Nepal which includes 30 bright students from 6 different colleges namely Public Youth Campus, Nepal Academy of Tourism and Hotel Management (NATHM), Kathmandu Academy of Tourism & Hospitality (KATH), Nepal College of Travel & Tourism Management (NCTTM), Silver Mountain School of Hotel Management, and Global Academy of Tourism & Hospitality Education (GATE) were enrolled into the student forum. Mr Vinaya Shakya and Mr Rabindra Hyumukha have been appointed as the coordinator and vice coordinator respectively. Mr. Subash Niroula, CEO of Nepal Tourism Board and Mr Ramesh Dhamala, President of TAAN welcomed the students by offering them with Membership Pins and Khadas.

Mr. Suman Pandey, the Chairman of PATA Nepal Chapter, in his opening speech stated that these students are the future leaders of the Tourism and Hospitality in Nepal. He stated that PATA Nepal Chapter’s motive behind launching this Students’ Chapter is to provide an international exposure to the new aspiring students and to encourage them for the leadership as a Generation Next program. Mr. Pandey highlighted PATA Nepal Chapter’s role since its inception in 1975 to build business, brand, network, people and insights for the 105 members from the Tourism Industry. Mr. Pandey thanked the contributors Nepal Tourism Board, Nepal Airlines Corporation, Trekking Agents Association of Nepal, different media houses, PATA Team and NATHM Students for making this event successful and welcomed all the students and the participants.

Mr. Subash Niraula, CEO – Nepal Tourism Board too presented his views on the occasion. He stated that he being a student of leadership management himself, he sees the need of more potent leaders in the industry. Furthermore, he stated that Nepal Tourism Board too is going through a revamp process at the moment and is restructuring and re-empowering each department at Nepal Tourism board for better and effective work process.

Mr. Ramesh Dhamala, President – TAAN stated that it was a pleasure to be a member of the synergy force between PATA, Nepal Tourism Board, Nepal Airlines Corporation. He further stated that TAAN shall always look forward to working closely in terms of strengthening and developing Tourism Industry.

Mrs. Nandini Lahe Thapa, Vice President of PATA Nepal Chapter and Director of Nepal Tourism Board, during the closing ceremony affirmed the importance of team work and highlighted the need of such workshops for the management team of every Tourism related company.

“Friends of Pata Media Pool” was launched on the opening day of the second workshop- Writing Winning Proposals. Mr. Suman Pandey offered the pins of membership and Khada to 30 members from different media houses.


Click to download the related materials: 

Modern Destination Marketing Management (MDMM)

MDMM- Day 1-Part 1

MDMM- Day 1-Part 2

MDMM- Day 2-Part 1

MDMM- Day 2-Part 2

Writing Winning Proposals (WWP)

WWP-Day 1

WWP-Day 2


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