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About PATA



PATA Nepal Chapter, in line with the spirit of PATA has ever since its inception in 1975, pursued a leading role in galvanizing the united strength of its membership in the promotion and publicity of tourism in Nepal, thereby serving its members in a distinctive manner. Then onwards it has gained momentum and continues to march ahead in full steam towards furthering the aims and objectives for the overall benefit of its members.

The Chapter’s activities span over a very wide range encompassing all aspects of tourism promotion, publicity and marketing. Over the years, PATA Nepal Chapter has proven itself by undertaking various joint promotional campaigns. PATA Nepal Chapter has organized and participated in various international trade seminars, travel marts, industry dialogues and conferences. PATA Nepal Chapter works closely with PATA Head office and other PATA Chapter network for scholarship schemes, educational courses, familiarization tours and PATA Foundation Grant and many more.

PATA Nepal Chapter has geared and substantiated its publicity efforts by production of a high quality Tourism film entitled “Nepal – Where the legends Live” and “Nepal – Beyond the Mountains”. These films have been distributed and sold worldwide, for the benefit of tour operators as well as tourists planning on a visit to legendary Nepal.
Realizing that Tourism and Heritage are interdependent, PATA Nepal Chapter has proved to be an alert guiding force in bringing about heritage awareness in the country vis a vis tourism promotion. It has been instrumental in the formation of the Nepal Heritage Society, its brainchild, which was founded in June 1983.

PATA Nepal Chapter taking note of the important role played by Adventure Tourism in the present day context, initiated PATA’s involvement in this aspect of tourism and is credited to have been the first to convene the 1st PATA Adventure Travel Conference and Mart in Kathmandu in January 1989 which has since then been calendared as a yearly PATA event. Since then, Nepal has successfully hosted the second, eighth and the twelfth PATA Adventure Travel & Ecotourism Conference and Mart in the year 1990, 1996 and 2000 respectively in Nepal. In recognition of the Chapters leadership role and active involvement in the promotion and marketing activities together with its unique composition of membership represented by all segments of the tourism trade, His Majesty’s Government of Nepal had, from 1991 appointed and entrusted PATA Nepal Chapter to be the Coordinator between the Government and the Private Sector and thereby handle and implement all joint promotional participation in the tourism shows, marts, travel fairs and other international tourism related events till the inception of the Nepal Tourism Board.

The above has offered an opportunity for closer co-operation between the Government and the private sector, a bridge that PATA activities have built for Nepal.

Nepal’s successful performance in PATA activities has resulted in the increasing representation of many of its distinguished members in PATA’s various governing and decision making bodies.

PATA Nepal Chapter, in its performance has generated many innovative and novel ideas attributing many firsts to its credit. Lauding its overall performance for furthering the aims and objectives of PATA, its leadership in the travel industry and its ongoing Chapter programmes and activities, PATA Nepal Chapter has been the recipient of several prestigious PATA Awards in various categories, culminating in the coveted PATA Awards of Excellence during the PATA 92 Annual Conference in Hong Kong.

PATA Nepal Chapter is the only organization in the travel industry with a membership spanning across industry sectors, government and private firms alike. PATA Nepal Chapter has a vision to serve and further enhance greater contribution and commitment for the growth and prosperity of our entire country.






Formal incorporation of Pacific Interim Travel Association (PITA) in Honolulu, Hawaii at the inaugural Pacific Area Travel Conference, January 10-15.


Adoption of a new name ‘PATA’ – Pacific Area Travel Association – at the second Pacific Area Travel Conference, attended by 75 delegates in Honolulu, Hawaii.


PATA launches its first consumer campaign aimed at trying to convince the American public to travel to the Pacific Area region. Consisting of a series of Pacific destination supplements in major metropolitan newspapers, this promotional effort attracted more than 11,000 consumer inquiries.



Establishment of first PATA Chapters in New Zealand and Hong Kong. The development of the chapter system was an effort to involve professionals in the travel and tourism industry who could not participate in PATA’s activities or attend annual conference and workshops, and to expand PATA’s presence in previously untapped markets.


Results of the Checchi Report, co-sponsored by PATA and produced by the Stanford Research Institute, were presented at the PATA Annual Conference. The report outlined the status of tourism in the Pacific region, both area-wide and individually by country. The report quickly became a blueprint for many NTO and travel planners.


With the help of PATA, the School of TIM (Tourism Industry Management) at the University of Hawaii becomes the first such institution to be established in the region. It sets the standard for other institutions in the Pacific Asia region to follow and marks the first step by PATA towards taking an active role in promoting education and training.



Establishment of the PATA Development Authority which, in its first year, created the PATA task force – a volunteer group of experts that provided a means of implementing Development Authority policy. Its first – and perhaps most famous – mission was to consider the viability of Chiang Mai as a second gateway for Thailand.


The first ever PATA Travel Mart was held in Manila. The highly successful and popular event was the brainchild of then-PATA Staff Vice President Gerald Picolla, who saw the potential of such marts to generate huge volumes of business for participating member organisations at a fraction of the cost of doing business on the road.


The first Travel Industry Executive Development Institute, later renamed Executive Development Institute for Tourism (EDIT), was launched in the summer of 1979 as a six-week programme jointly sponsored by PATA and the School of TIM.



Formation of the South Pacific Tourism Organisation which followed on from the Tourism Council South Pacific – a PATA initiative.


PATA Board of Directors approve the creation of the PATA Foundation, creating a new role for the association as a benefactor of culture and heritage policy by administering project funding.


PATA changes its name from Pacific Area Travel Association to Pacific Asia Travel Association to reflect the ever-increasing importance of Asia in commerce and world affairs.



Creation of Accelerated Marketing Program (AMP) to support member destinations affected by the Gulf War. This year also saw the first PATA Adventure Travel & Ecotourism Conference and Mart in Pokara, Nepal, as well as the PATA/WTO Human Resources for Tourism Conference in Bali, Indonesia.


PATA’s Code for Environmentally Responsible Tourism is adopted at the annual conference in Hong Kong. It followed PATA’s presence in the development of the Antarctic treaty. This year also saw CNTA join PATA as a government member.


Green Leaf program is launched, designed to encourage members to incorporate CERT (Code for Environmentally Responsible Tourism) into their operations, and becomes a centerpiece of PATA’s initiatives in the area of sustainable tourism. It was later integrated into the WTTC-run Green Globe programme (2000).


PATA HQ moves from San Francisco to Bangkok to be in the heart of its membership region.



PATA launches Project Phoenix, a global consumer communications campaign to re-invigorate travel and tourism in Pacific Asia. It came in response to the battering the travel industry and economies in the region had taken due to the September 11, 2001 terrorist attacks in the US, the wars in Afghanistan and Iraq, the Bali bombs and SARS.


PATA changes its Mission Statement to include tourism ‘to, from and within’ Asia Pacific, recognizing the importance of the region as a growing outbound market. This comes on the back of 2003’s decision to adopt the ‘Allied Partner’ concept, inviting local, regional and national tourist bodies outside PATA’s geographic region to gain access to Asia Pacific’s outbound markets.


PATA launches a relief fund in response to the December 2004 Indian Ocean Tsunami. This year also saw the PATA Board of Directors approve an amendment to the association’s Mission Statement to reflect concerns for responsible tourism.


With the support of CNTA, the PATA Beijing Office is set up – the first travel related international organisation officially registered in China.


PATA provides crisis communication training to Chengdu’s tourism industry just one month after the Sichuan earthquake, while the PATA Foundation grants a post-crisis Fund for Sichuan.



PATA celebrates 60 years with a series of competitions and activities, the highlight of which is the 60th Anniversary and Conference at the China World Hotel, Beijing from 9-12 April.