PATA Nepal Chapter and Nepal Tourism Board along with four private travel trade companies/ DMCs from Nepal; including Expedition Himalaya, Hiking Adventures, Luxury DMC, and Himalayan Guides took part and promoted Nepal at the PATA Adventure Travel Conference and Mart 2020 from 12 till 14 February 2020 in Kota Kinabalu, Sabah, Malaysia.

The three-day niche event witnessed 368 delegates from 33 destinations with international delegates comprising 40% of the total. Encompassing a one-day-travel mart and one-day conference, the B2B trade mart on 14th February welcomed 51 seller organizations from 9 destinations and 45 buyer organizations from 21 source markets.

The event, organized by the Pacific Asia Travel Association (PATA) and hosted by Tourism Malaysia and supported by Sabah Tourism and Malaysia Airlines, brought together international experts at the forefront of the adventure travel industry to explore the nuances, trends, and dynamics of one of the fastest-growing tourism sectors.

The conference on 13th February brought together a diverse line-up of speakers under the theme ‘Ahead of the Curve: Authenticity and Sustainability in Adventure’ which examined the various topics including ‘State of Adventure Tourism’, ‘Who Are Our Adventure Tourists?’, ‘Creating Meaningful Adventures’, ‘Sustainable Elephant Experiences’, ‘How to Use Responsible Travel Initiatives to Attract Adventure Tourists’, and ‘Starting Small: How to Integrate Adventure Elements into Your Tour, etc. Mr Raj Gyawali, Founder of Social Tours from Nepal was invited as one of the Speaker during the adventure mart.